With ‘Le Fil Rouge’, Hyundai took a new approach called ‘Light Architecture’, to integrate a progressive identity into the brand’s design heritage. Light Architecture generates a dynamic look and forward motion effect for the vehicle. The front and the rear pillars as well as the roof are seamlessly blended into the overarching silhouette of the car – as though the car is drawn with a single line.
The exterior and interior are smoothly merged by the ‘Tube Architecture’, keeping the exterior’s sensuous and sporty character consistent inside the vehicle. The Tube Architecture’s principle is to create the same emotional value inside and outside the vehicle, while also allowing for a lightweight profile.
The interior design differentiates between the needs of both the driver and passengers. The front passenger seat maximises comfort even on long-distance trips with more ample leg room, while the driver’s seat is designed to add to the fun on driving with optimised ergonomics. A wrap-around architecture emphasises depth, creating a calm, spacious and comfortable travel environment for everyone in the car.