Kia today unveiled the striking new SP Concept, which made its public world premiere at AutoExpo 2018, alongside a showcase of 16 global models.
The futuristic SUV, with its bold style and Kia’s unique design DNA, is geared to satisfy young Indian consumers who seek the perfect combination of sophisticated beauty, breakthrough technology and high functionality. The combination of its wide and stable stance, sporty and long hood profile and futuristic details will no doubt set new standards for compact SUVs in India.
The SP Concept’s robust front mask combines a bold formative design with Kia’s unique and hallmark ‘Tiger nose’ grille and many more futuristic details. Be it, the lamp design that meets slim graphics and functionality through a top and bottom headlamp connected to a wide front grille, the Daytime Running lamp in high-tech graphics and positioning lamps leading to the inside of the ‘Tiger Nose’ grille, helps produce differentiated images during the day / night.
The sleek interior design of SP Concept marries an advanced sensual style and dynamic sensibility at its core with a differentiated layout that enhances convenience. Eye-catching, high-tech elements and modern and trendy cabin design make the interior of the SP Concept an oasis for young trend-setters.
Peter Schreyer, Chief Design Officer of Kia Motors Corporation, commented, “Over the last few years, SUVs have become the vehicle-of-choice among Indian buyers. Combining the comfort and space of a sedan with the ability to tackle all kinds of terrain, we intend to storm the market with an SUV that will set new parameters in motoring. It’s still a concept – so it’s a little bit exaggerated – but the actual production car will be very close to what you see here at AutoExpo 2018.”
Kookhyun Shim, Managing Director & CEO or Kia Motors India (KMI), said, “Kia Motors is delighted to enter India, which is all set to catapult into the world’s fifth largest economy this year. We at KMI are thrilled to start operations at such a favorable time, and additional forecasts predict that India will be amongst the world’s largest car markets in a few years. We are here in India to be part of that success story, which has been put into motion by progressive government policies and decision making. And we are here to win trust and hearts of the people, while providing the country with stylish and differentiated motoring options. Kia’s long-term objective being to replicate the success we has come to be associated with the world over and, as we say at Kia, ensure that, ‘The Power to Surprise’ is reflected in everything that we do in India.”