Hyundai Motor is celebrating 40 years of exports to international markets, following a period of significant overseas growth that has seen it become one of the fastest growing brands in the world.
The company’s pioneering Pony four-door sedan was initially exported to South America, with 1,042 vehicles delivered to 13 countries. Four decades later, Hyundai Motor now exports more than 1.15 million vehicles a year from its Korean manufacturing plants alone, shipping to 184 countries – around 3,150 vehicles daily, three times the first year’s total exports.
At an event to celebrate the milestone in Guayaquil, Ecuador – Hyundai Motor’s first export destination – Zayong Koo, Vice President, Head of Global Corporate Communications at Hyundai Motor Company, said: “Since exports began 40 years ago, Hyundai Motor’s pioneering ethos has seen it become one of the biggest and fastest-growing brands in the world. With such steady growth, we anticipate an evolution from being a transportation company, to a mobility service provider.”
Building on its international export success, Hyundai Motor is now the sixth-largest automotive brand in the world and the 35th biggest brand overall globally, according to the latest rankings by Interbrand. Despite yet another challenging year for the automotive industry, the company’s global brand value grew 11% since 2015, reaching $12.6bn in 2016, securing the Korean company’s place among the biggest brands on the planet.
The Hyundai Motor brand is set to achieve even greater heights with the launch of IONIQ – the world’s first vehicle platform to offer three electrified powertrains, making low- to zero-emission mobility accessible to everyone. In 2017, high-performance Hyundai N cars will come to market and the future-mobility focused ‘Project IONIQ’ will continue to push the automotive industry’s boundaries, moving Hyundai Motor into new automotive spaces.