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Hyundai Motor’s high-end brand Genesis is showing signs of bit hit. Hyundai Motor released the EQ900 (a follow-up model of Equus) as the first Genesis-branded model. On the first day of its preorder sales, the EQ900 recorded four times higher orders than those for the previous Equus model.

Chung Mong-koo, chairman of Hyundai Motor Group, played a decisive role when Hyundai Motor selected the Genesis as its high-end brand. He paid keen attention to the design and quality of the EQ900.

Hyundai Motor announced on November 24 that the number of preorders for the EQ900 placed during a single day of the 23rd reached 4,342 units, a 270-percent increase compared to the second-generation Equus model’s first-day preorder volume of 1,180 units and a 30-percent increase compared to the second-generation Genesis’ 3,331 units.

A Hyundai Motor official said, “It is unbelievable that the preorder volume for the EQ900, the highest-end sedan in Korea, reached more than 4,000 in just one day. Its magnificent and refined external look, plus elegant interior design are drawing good reviews from domestic consumers.”

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Jose Antonio López

Passionated about Korean cars from Kia & Hyundai. Photographer. I love being in nature, hiking. Tech lover.

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