Hyundai Motor will launch on October 30 its mid-sized luxury sedan Aslan and also wants to sell more than 2,000 units per month. The Aslan will be competing with front-wheel drive high-end sedans suchs as Audi A6 and Lexus ES350.
The annual sales target of 22,000 units is higher than that of Kia Motors’ K7 and similar to that of Genesis. The Aslan made a good start, with its pre-order sales, which begun from October 6, reaching about 2,200 units in just three weeks.
Hyundai Motor said that the Aslan is more competitive than rear-wheel (or four-wheel) drive import cars in terms of indoor space and more competitive than front-wheel drive import cars in terms of prices.