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Design Story (I): Redesigned New Generation Kia Soul

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Following up on the interview series on the refreshed Optima courtesy of , we were also fortunate to learn more about the next generation Soul.

Mr. Sae-Young Song, Director of Kia Styling Group, admits that the most challenging task was applying further uniqueness to the already iconic Soul, but we all agree that the team did a wonderful job in the upgrades.

Also, Kia is working in his first its electric vehicle, based on the New Generation Soul that will be available onto the international stage. Check out the video below for the interview. Stay tuned for more inside stories on the new generation Soul.

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Jose Antonio López

Passionated about Korean cars from Kia & Hyundai. Photographer. I love being in nature, hiking. Tech lover.

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